Browsing through the LEGO® Shop at Home website on a regular basis will reveal many different play themes. Some stay around for years while some are online for only one year. At BRICKCREATOR, we have devised several categories in which themes fit.
Original Themes: These are themes that are based on The LEGO® Group's own trademarks and properties. There is no licensing involved with any of these themes. They are some of The LEGO Group's best selling themes.
Licensed Themes: Themes in this category require licenses from third party providers and are generally based around movies. They are some of The LEGO Group's best sellers and receive a fair amount of press coverage.
Themes can further be divided into these categories:
One Wave Themes: These are themes that only have one wave of sets and generally receive little marketing. While they usually contain some interesting sets, they are not the most popular of LEGO® themes.
Major Muli-Wave Themes: These are original themes that receive a moderate amount of press coverage and marketing. They generally go on for several years before they are discontinued. Themes can become Core themes after spending time in this section for a while.
Core Themes: These themes have been around for years and we know they will be around for years to come. These are some of the top selling themes and are loved by fans around the world.
Back Again Themes: These themes are usually licensed themes that are either released periodically with gaps in between releases or are absent for several years before reappearing.
If around long enough, themes may end up being in several categories.
Original Themes
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One Wave
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Monster Fighters
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Pharaoh’s Quest
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Dino
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Major Muli-Wave
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Ninjago
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Chima
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Kingdoms
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Galaxy Squad
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Core
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Architecture
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City
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Collectable Minifigures
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Creator
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Duplo
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Friends
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Hero Factory
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Games
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Mindstorms
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Technic
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Licensed Themes
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One Wave
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Prince of Persia
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Major Muli-Wave
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Cars
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Hobbit
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Indiana Jones
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Lord of the Rings
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Teenage Mutant Ninja Turtles
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Toy Story
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Core
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Star Wars
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Back Again
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Harry Potter
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DC Super Heroes
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Marvel Super Heroes
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SpongeBob Squarepants
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